This Privacy Policy explains how 7e7779 collects, uses, stores, shares and protects your personal data when you use our platform. We are committed to handling your information responsibly, transparently and in accordance with applicable data protection standards.
Last Updated: 1 January 2026 | Version 2.0
7e7779 ("Platform", "we", "us", "our"), the operator of the online sports betting and casino entertainment platform at 7e7779.cam, is committed to protecting the privacy and personal data of all registered users and platform visitors ("User", "you", "your").
This Privacy Policy ("Policy") describes, in clear and accessible terms, what personal data we collect from you, why we collect it, how it is used, with whom it may be shared, how long it is retained, and what rights you hold in relation to your personal data. This Policy applies to all data processing activities conducted by 7e7779 in connection with the operation of the Platform.
By registering an account on, accessing, or otherwise using the 7e7779 Platform, you acknowledge that you have read and understood this Privacy Policy and agree to the processing of your personal data as described herein. If you do not agree, please discontinue use of the Platform immediately.
Plain Summary: We collect your data to operate your account, verify your identity, keep your funds secure and comply with anti-money-laundering obligations. We do not sell your personal data to third parties for marketing. You have the right to access, correct and request deletion of your data at any time.
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
When you register an account, complete KYC verification or contact support, you provide us with:
When you access and use the Platform, we automatically collect:
We may receive personal data about you from:
7e7779 processes your personal data for the following purposes:
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining and securing your registered account; processing login authentication; enforcing single-account policy. |
| KYC & Age Verification | Verifying your identity, confirming that you meet the minimum age requirement (18+) and complying with identity verification obligations. |
| Transaction Processing | Processing deposits, withdrawals and bet settlements; maintaining accurate financial records; handling bonus crediting and wagering requirement tracking. |
| AML & Fraud Prevention | Monitoring account activity for indicators of money laundering, fraud, match-fixing or other financial crime; screening against sanctions and watchlists. |
| Customer Support | Responding to queries, resolving complaints and managing formal dispute procedures in accordance with the Terms & Conditions. |
| Legal Compliance | Meeting obligations imposed by applicable laws, regulatory requirements, court orders and lawful requests from competent authorities. |
| Platform Improvement | Analysing aggregated usage data to improve platform performance, user experience, game selection and mobile optimisation. |
| Responsible Gambling | Operating deposit limits, loss limits, session time reminders, self-exclusion tools and monitoring for indicators of problem gambling behaviour. |
| Communications | Sending transactional notifications (account, deposit, withdrawal confirmations), security alerts and — where you have opted in — promotional communications. |
Where data protection law requires a lawful basis for processing personal data, 7e7779 relies on the following grounds:
We engage third-party service providers to perform functions on our behalf. These providers are bound by data-processing agreements that restrict their use of your personal data to the specific purpose for which it is shared. Categories of third-party processors include:
Familiar payment service names referenced on the Platform — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are cited as contextual payment references for Pakistani users. Any data flows to or from payment processors are governed by the applicable processor's own privacy documentation and our data-processing agreements. These references do not imply that any of these institutions process data in support of gambling transactions on the Platform.
We may disclose your personal data to competent authorities, regulatory bodies, law enforcement agencies or courts where required by applicable law, court order or in connection with the investigation of financial crime, fraud or money laundering. Such disclosures will be made only to the extent required by the legal obligation.
In the event of a merger, acquisition, restructuring or sale of all or part of 7e7779's business assets, personal data held by the Platform may form part of the transferred assets, subject to the same privacy protections described in this Policy. Users will be notified of any such transfer in advance where required by law.
7e7779 does not sell, rent or trade your personal data to third parties for marketing, advertising or any commercial purpose. Your data is used exclusively to operate your account, fulfil legal obligations and improve Platform services.
Important: Your personal data, including CNIC scans, selfie images and financial records, is never shared with unauthorised third parties. Legitimate 7e7779 communications will never ask you to send identity documents outside the Platform's official HTTPS verification portal.
Identity documents submitted for KYC verification — including CNIC images, passport scans, selfies, liveness check recordings and proof-of-address documents — are handled with the highest level of data security applied on the Platform.
Never transmit identity documents via WhatsApp, Telegram, email or any unofficial channel. 7e7779 will never request document submission through channels other than the Platform's official, HTTPS-secured verification portal.
Cookies are small text files stored on your device by your web browser when you visit the Platform. They allow the Platform to recognise your device across visits, maintain session state and collect usage analytics. Similar technologies — including local storage, session storage and pixel tags — may also be used.
| Category | Purpose | Type |
|---|---|---|
| Session Cookies | Maintain your authenticated session while navigating the Platform. Expire when you close the browser. | |
| Security Cookies | Detect and prevent fraudulent activity, CSRF attacks and session hijacking attempts. | |
| Preference Cookies | Remember your language preferences, odds format selection and other display settings. | |
| Analytics Cookies | Collect aggregated, anonymised usage data to help us understand how the Platform is used and where improvements are needed. | |
| Responsible Gambling Cookies | Track session duration to support session-time reminder functionality configured in your account settings. |
You may manage or disable cookies through your browser settings. Most browsers provide instructions for managing cookies in their help documentation. Disabling essential cookies will impair or prevent access to authenticated Platform features. Disabling analytics or functional cookies will not affect your ability to place bets or access core Platform features.
7e7779 retains personal data for as long as necessary to fulfil the purposes described in this Policy and to comply with applicable legal, regulatory and contractual obligations. General retention periods are as follows:
| Data Category | Retention Period |
|---|---|
| Account registration data | Duration of account plus 5 years following closure, or longer where required by applicable law |
| KYC identity documents | Minimum 5 years from account closure, in compliance with AML record-keeping requirements |
| Transaction and betting records | Minimum 5 years, for financial audit and regulatory compliance purposes |
| Customer support communications | 3 years from resolution, to support dispute management and quality review |
| Session and usage logs | 13 months from collection, for platform performance and fraud analysis |
| Marketing consent records | Duration of consent plus 3 years following withdrawal, to document compliance |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data destruction procedures. Where data cannot be immediately deleted due to backup schedules or legal holds, it will be isolated from active processing until deletion is completed.
7e7779 implements appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:
Your Responsibility: The security of your account is partly your responsibility. Use a strong, unique password. Do not share your login credentials with anyone. If you suspect your account has been compromised, contact support immediately at [email protected].
Subject to the applicable data protection laws of the jurisdiction in which 7e7779 operates, you may hold the following rights in relation to your personal data. To exercise any of these rights, submit a written request to [email protected] with your account reference and a description of the right you wish to exercise. We will respond within 30 calendar days.
Request a copy of the personal data we hold about you, including the categories of data, the purposes for which it is processed and any third parties to whom it has been disclosed.
Request correction of inaccurate or incomplete personal data held about you. Name changes and address updates may require documentary evidence.
Request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to overriding legal retention obligations.
Request restriction of processing in defined circumstances — for example, while the accuracy of data is contested or while an objection to processing is assessed.
Receive a structured, machine-readable copy of personal data you have provided to us, where processing is based on consent or contractual necessity and is carried out by automated means.
Object to processing based on legitimate interests, including profiling for responsible gambling monitoring, where you believe your interests override those of the Platform.
Please note that some rights may be limited or unavailable where the processing is necessary to comply with a legal obligation, to exercise or defend legal claims, or where overriding legitimate interests apply. The availability of specific rights depends on the applicable data protection framework governing 7e7779's operations.
The Platform is strictly for adults aged 18 or over — or the higher minimum age required by the operator's license jurisdiction. 7e7779 does not knowingly collect personal data from individuals below the applicable minimum age. All registrations are subject to KYC age verification before full account access is granted.
If you have reason to believe that a minor has registered an account or submitted personal data on the Platform, please notify us immediately at [email protected]. We will investigate and, where confirmed, permanently close the account, delete associated personal data and refund any verifiable deposits made by the minor.
7e7779 operates on an international basis and may engage service providers — including identity verification partners, cloud infrastructure providers and payment processors — whose data processing operations are located outside Pakistan. Where personal data is transferred to jurisdictions that may not provide an equivalent level of data protection, we put in place appropriate safeguards, which may include:
By using the Platform, you acknowledge that your personal data may be processed in jurisdictions outside Pakistan. We take all reasonable steps to ensure that such processing meets the standards described in this Policy.
Pakistani users should be aware of the following matters specific to their jurisdiction:
7e7779 reserves the right to update or amend this Privacy Policy at any time. Where material changes are made — for example, a change to the categories of data collected, the purposes of processing, or the rights available to users — you will be notified via an in-platform notification and/or email prior to the changes taking effect.
The version date at the top of this page indicates when the Policy was last revised. Continued use of the Platform following notification of changes constitutes acceptance of the revised Policy. If you do not accept the revised terms, you should contact us to close your account.
If you have any questions, concerns or requests regarding this Privacy Policy — including requests to exercise any of your data rights under Section 11 — please contact our support team. Formal data-rights requests should be submitted in writing with your account reference number.
Data Rights & Privacy Contact:
[email protected]
This email address is displayed as plain text and is not a clickable link. Please copy and paste it into your email client. We acknowledge all data-rights requests within 5 business days and aim to provide a substantive response within 30 calendar days.
For matters relating to our Terms & Conditions, account eligibility or betting rules, please also refer to our Terms & Conditions page.
Six clear principles that govern how 7e7779 handles the personal data of every player, from Karachi to Peshawar.
Your personal data is never sold, rented or traded to third parties for marketing, advertising or profiling purposes. Full stop. Data shared with processors is bound by strict contractual restrictions.
All data in transit between your device and the Platform is protected by TLS/HTTPS encryption. Sensitive stored data — including identity documents and financial records — is encrypted at rest.
CNIC scans, passport images and selfie data are used exclusively for age and identity verification. Access is restricted to authorised compliance personnel only and documents are stored in encrypted form.
Access, correction, erasure, portability and objection rights are available to all users. Submit a written request to our support team and receive a response within 30 calendar days.
We do not keep your data indefinitely. Clear retention schedules govern each data category — from 13-month session logs to 5-year AML records — with secure deletion upon expiry.
If we make material changes to this Privacy Policy, you are notified in advance via in-platform notification or email — not buried in an unannounced update to a page you are unlikely to revisit.
Transparency is central to how 7e7779 operates. Read our Terms & Conditions and Responsible Gambling policy alongside this Privacy Policy to fully understand your rights and obligations on the Platform.